Asili Africa

Asili Africa — origin stories of Africa’s biggest companies

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Wave — The One Percent War

Two American roommates from Brown built a mobile-money app in Dakar that charged a flat 1% and made deposits and withdrawals free, in a market where incumbents skimmed up to 10%; they cut the region’s money-transfer pricing by ~80%, triggered an open price war with telecom giant Orange — which retaliated by blocking airtime sales through Wave’s app — and became Francophone Africa’s first unicorn at a $1.7B valuation

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MarketForce — The Race to the Bottom

Tesh Mbaabu built MarketForce into one of Kenya’s most-funded B2B startups — 270,000+ merchants across five countries, ~$160M in goods moved, a $40M Series A that was among the largest on the continent — then watched committed capital evaporate in the funding winter and had to shut RejaReja down; ‘we got this completely wrong,’ he admitted, before reinventing himself twice over into a digital bank

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