Asili Africa

Asili Africa — origin stories of Africa’s biggest companies

yoco — photo cover (30 sep 2026)

Yoco

The Yoco Story In a small restaurant in San Francisco, in mid two thousand and twelve, a young South African management consultant named Katlego Maphai was sitting across from a friend at a corner table. When the meal was over and the bill arrived, the friend did not pull out cash. He did not hand

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pesapal — photo cover (30 sep 2026)

Pesapal

The Pesapal Story In a Nairobi office, in two thousand and nine, a Kenyan merchant with a small e-commerce website was staring at the checkout page of that website, trying to work out how to make it accept a payment. On the page were three logos. M-Pesa. Airtel Money. Visa. Each one, a rail. Each

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artcaffe — photo cover (30 sep 2026)

Artcaffe

The Artcaffe Story In two thousand and eight, in a shopping mall that had opened one year earlier in Westlands, Nairobi, a small European style café opened on the ground floor terrace. The café had wooden tables. A marble counter. An in house bakery. Imported espresso equipment. A wine list. And a design language that

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greenspoon — photo cover (30 sep 2026)

Greenspoon

The Greenspoon Story In a Nairobi kitchen, in two thousand and sixteen, a young mother named Juliet Kennedy was weaning her first child. She had done what any new mother in Nairobi does. She had walked into a supermarket. She had picked up carrots, pumpkin, spinach, chicken. She had brought them home. And now she

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quickmart — photo cover (30 sep 2026)

Quickmart

The Quickmart Story: Fast Retail, Bold Future In September, twenty twenty six, Quickmart, Kenya’s second-largest supermarket chain, announced that half of it would be offered to the public. It has seventy-two stores, in sixteen counties. The document it published ahead of the listing puts its borrowings at six point eight million shillings. Not billion. Million.

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pan paper — cover (30 sep 2026)

Pan Paper

The Pan Paper Story: Paper to Profit in Africa Webuye, in western Kenya. In the early nineteen seventies, a paper mill was built here, on the bank of the Nzoia river. By one forestry study’s count, it consumed about half a million cubic metres of pulpwood a year. Most of that wood was grown on

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spiro — photo cover (30 sep 2026)

Spiro

A serial Indian-African entrepreneur set up an electric-motorcycle company in Togo in 2020 — picked one of the African countries almost no global VC was paying attention to — and within five years was running 100,000 electric motorcycles, 2,500 battery-swap stations, 30 million swaps and operations in seven African markets; then in June 2026 closed a $215M round that put it within touching distance of unicorn and confirmed that African EV infrastructure had become institutional capital’s next bet

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paymentology — cover (30 sep 2026)

Paymentology

A quiet South African card-processing company built the boring infrastructure that lets African fintechs issue Visa and Mastercard cards in 68 countries — then May 2026 turned it into the largest payment-infrastructure raise in African history, a $175M co-led round from Apis Partners and Aspirity Partners on FY25 sales up 117% year-on-year; the unglamorous middleware play that became Africa’s biggest fintech cheque of the year

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yellow card — photo cover (30 sep 2026)

Yellow Card

Two twenty-somethings — a Louisiana-raised American (Chris Maurice) and a self-taught Texan engineer (Justin Poiroux) — launched a crypto exchange into a continent where almost no government had decided whether crypto was legal yet, weathered Nigeria’s hostile-to-crypto Central Bank circular, became the first licensed African stablecoin operator across 20+ markets — and in May 2026 got Mastercard itself to bet on them as the cross-border-payments rail underneath the world’s biggest card network

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